There are times when a business transitions and becomes more that ever expected. My talented friend, Trinity Walker Keefer's photography business is booming and her artistry is incredible. The way she captures the laughter of children, the beauty of women, the emotion of a bride and groom as they see each other for the first time on their wedding day is magical. As her success has been building, she felt it was time for a change in her brand.

With her skill set and personality in mind, it was important to build a brand that was "her". We brainstormed for many hours while sitting in the grass, or chatting in her office, and I often thought about it as we were running quick errands on our motorcycles and catching some fresh air. 

This is what each piece represents: 

  1. The constellation in the back is the outline of Aries, which represents Trinity's birth month, March.
  2. The color blocks are a geometric interpretation of a magical colorful galaxy sky.
  3. The trees are a representation of Trinity's love for nature and the forest.

Once we had landed on the things that were the most important to her to express the design process began and well... I am in love with what we came up with...