Stella Maria Makeup rebrand was my first in the beauty industry and I loved diving into the industry! When I initially met with Stella she wanted her work to reflect her personal style and to steer clear of the the typical black, white, and makeup application tool logo.
After a lot of research, visiting different beauty stores, watching makeup tutorials and immersing myself into the industry I found a repeated trait in the marketing, texture. While I wrote all the hand lettering for Stella Maria, played with colors, etc. the one BIG thing I kept in mind was texture.
Be sure to check out Stella Maria Makeup and her beautiful work. She is extremely talented and if I were to choose someone to do my makeup professionally, it would be Stella. She accentuates people's beauty and features in a natural, stunning way.